TAILIEUCHUNG - PR learning online

Online is the present and future of PR. It is not the end of PR as we know it. It is a media tool with features that PR practitioners should exploit. | Learning Online Crafts James L. Horton Online is the present and future of PR. It understanding. By then, other is not the end of PR as we know it. It is a communications fields are using media tool with features that PR communications technology in new practitioners should exploit. and creative ways. For example, databases are at the heart of list And there is the challenge. Because management, and PR practitioners online is a tool, one must learn to use it. make lists, especially media lists. And that is a challenge many PR However, few practitioners know how practitioners avoid. There are reasons or why databases work. They buy why: lists from vendors like MediaMap, which builds and runs the database. Most PR practitioners fear technology. Old and young practitioners have time PR practitioners can’t get past “so and again demonstrated deep-seated what?” The “so-what” objection goes reluctance to learn technology well. something like this, “So what? We They use the Internet, e-mail and Web don’t need to know anything about pages. But, they memorize rules: online. We just use it.” The problem They don’t understand reasons for is that one cannot use technology doing things. They click a button, and creatively without understanding its if it doesn’t work, they call “Hank” who parameters. For example, if all you knows about this stuff. know about a hammer is that it drives nails, you don’t know that a hammer PR practitioners fear technology pulls nails; that a hammer is crucial in beyond writing and presentation tools. aligning wood to be nailed; that a They use a word processor more or hammer is a quick lever when less well, and they use PowerPoint. boosting things into place; that a Few use an electronic spreadsheet hammer is perfect for making dimples like Excel or know what to do with it. in sheetrock before compounding it to Fewer use a relational database like cover nail heads; that a hammer has Access or have any idea of how to many other uses besides .

TỪ KHÓA LIÊN QUAN
TAILIEUCHUNG - Chia sẻ tài liệu không giới hạn
Địa chỉ : 444 Hoang Hoa Tham, Hanoi, Viet Nam
Website : tailieuchung.com
Email : tailieuchung20@gmail.com
Tailieuchung.com là thư viện tài liệu trực tuyến, nơi chia sẽ trao đổi hàng triệu tài liệu như luận văn đồ án, sách, giáo trình, đề thi.
Chúng tôi không chịu trách nhiệm liên quan đến các vấn đề bản quyền nội dung tài liệu được thành viên tự nguyện đăng tải lên, nếu phát hiện thấy tài liệu xấu hoặc tài liệu có bản quyền xin hãy email cho chúng tôi.
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.