TAILIEUCHUNG - Make Millions and Make Change 17

Make Millions and Make Change 17. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change You decide what geographical area you want to market in and what types of customers you are trying to attract and then make sure you have all the available data on every one of them. From there the data has to be heavily manipulated in order to allow you to extract the most pertinent information at just the right time. Again a hard follow-up calendar date and complete data for each record are keys to your sales and marketing success. The contact management system is not just for sales. It includes sections with employees and your friends if you want along with sections for vendors and competitors amongst any other data you choose to add. Importantly these programs easily allow any group individual record or part of a record to be made private by its creator. For one source of data you can get electronic versions of the yellow pages and similar directories covering your target markets and then upload any select zip codes and industries that you want to work in. You can then see what information is available on the Internet about each company and you can purchase filtered lists cleaned of extraneous data to merge in with all your original data. The web social network LinkedIn is a fantastic source for potential sales prospects and related information. Also keep an eye out for . Often Chambers of Commerce and government commerce agencies also have extensive lists of business information available electronically. You need to get all of the data you can from all relevant sources and filter through the information repeatedly. 160 Get Off Your Tuchus and Sell Ultimately you will be able to personalize large volumes of email faxes form mail and phone calls all while efficiently scheduling documenting and sharing large amounts of data. You will be able to communicate a multitude of tailored messages better faster and easier than your competitors will. The bottom line is that if you do not optimize your contact management you will be in

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