TAILIEUCHUNG - How to Do Business in 12 Asian Countries 15

How to Do Business in 12 Asian Countries 15. What will you need to know in 2010 or 2020 to work in Asia? As Hans Koehler pointed out in his Preface, we live in changing times. In this century China and India are changing the economic balance of the world. But many of the cultural tenets presented in Kiss, Bow, or Shake Hands: Asia took hundreds or thousands of years to develop. These stable precepts help us understand why people behave differently around the world, and they will help you to avoid global marketing faux pas | Philippines 107 Flattery by means of verbal promotion is common in the Philippines. A police officer may be referred to as Captain a police captain may be called Major and so on. Gestures A great deal of information can be communicated via eye contact and eyebrow movement. Filipinos may greet each other by making eye contact followed by raising and lowering the eyebrows. A traditional Filipino may demonstrate respect upon greeting an elder by placing the elder s hand or knuckles on his or her forehead. Because of the years of . military presence in the Philippines most North American gestures are recognized. The foremost obscene gesture in both the USA and the Philippines involves an extended middle finger. However in the Philippines that finger is pointed at the person or thing being insulted. Since pointing can easily be taken for an insulting gesture Filipinos rarely indicate objects or directions by pointing with their fingers. Instead they indicate with a glance or by pursing their lips. Indicating two with the fingers is done by holding up the ring and little finger instead of the forefinger and middle finger. The thumb is not used to count numbers in the Philippines. Staring has various nuances in the Philippines most of them negative. Foreigners should avoid staring at Filipinos who can easily interpret a stare as belligerence. If you are stared at look away. As in much of the world to beckon someone you hold your hand out palm downward and make a scooping motion with the fingers. Beckoning someone with the palm up and wagging one finger as in the USA can be construed as an insult. To stand tall with your hands on your hips the arms akimbo or offsides position in soccer is always interpreted as an aggressive posture. Worse it expresses an aggressive challenge and in the Philippines belligerence is often met with belligerence. Looking down is useful to avoid giving offense when making one s way through a crowd or between two people who are conversing. 108

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