TAILIEUCHUNG - Thuật ngữ media relations

Các thuật ngữ thông dụng trong quan hệ truyền thông, được chia theo vần A, B, C. | Account Team The public relations or advertising agency staff assigned to a specific client generally consisting of various members and often including an account director account manager senior account executive account executive and account assistants. Advertising Presenting persuasive material to the public by means of paid space or broadcast time to promote a product idea or service. Angle The particular approach a reporter takes in writing a story. AP Style Standardized rules of grammar and writing style issued by the Associated Press. Area of Dominant Influence Geographic area reached by radio stations. ADI Article Guidelines Requirements and procedures used to standardize bylined articles for submission to a specific publication. Audiovisuals AV Presentation methods that use sight and sound in order to enhance the understanding of a topic. AV includes the use of electronic devices usually involving screen and visual images as contrasted with printed material. top B Backgrounder Any briefing or report intended only for the purpose of providing background information to a reporter. Biographer A person who gives vital facts and history of a person s life. Brainstorming The creative method for producing a multitude of ideas on a given subject or problem generally recorded for future evaluation and use. Broadcast The dissemination of programs or messages through the media of radio Internet or television. B-roll Video with natural sound that does not include a reporter s voiceover. Brochure A printed piece created for informational purposes or promotion. Business Newswire A distribution service that delivers breaking business news and multimedia content to traditional and online newsrooms and to targeted journalists. Byline Name of the writer positioned under the headline at the beginning of a story. Bylined Article Article written by a non-media person usually an expert in a certain field and submitted for publication. top C Callback Telephone follow-up to a .

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