TAILIEUCHUNG - The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED

This chapter sets out to define some of the different disciplines used by PR consultancies. Fortunately, the following transcript of a PR job interview is not exactly typical of what would-be executives can expect! However, an interview is often educational, so read on for a verbal walk through the world of PR Interviewer (I): Welcome to Voice Consultancy Applicant (A): I: A: Good morning. It’s very nice to meet you. So, why are you interested in PR? I’m quite a sociable person, and think I may have the right communication skills for the job. Right. I hope you don’t think. | The Insider s Guide to PR Chapter 3 PUBLIC RELATIONS DEFINED This chapter sets out to define some of the different disciplines used by PR consultancies. Fortunately the following transcript of a PR job interview is not exactly typical of what would-be executives can expect However an interview is often educational so read on for a verbal walk through the world of PR. II tallkl Interviewer I Welcome to Voice Consultancy Applicant A Good morning. It s very nice to meet you. I So why are you interested in PR A I m quite a sociable person and think I may have the right communication skills for the job. I Right. I hope you don t think it s all about doing lunch A I know it s not like Absolutely Fabulous. I I think the days of the PR lunch are long gone to be honest. But we re not here to talk food - or perhaps we are - the team you would be working with is currently launching a new range of biscuits. It s a fairly typical Consumer PR campaign really. A So I d be writing press releases about the product and sending them to journalists to see if I can get them interested in the launch I Yes although that is selling the job very short Researching the right media for your press releases and ringing round news and feature desks would also take up a lot of your time. It s a part of our work that is termed Media Relations and it plays a crucial part in most campaigns. You need to be good on the phone and not shy when it comes to talking to strangers. A Right. I like the sound of that. How about organising events -perhaps a launch party or something I We do that here too but that is really the work of our Events division. Not every product launch gets a party. Fashion PR involves a lot of Events Management - have you ever thought of going into that A Yes but at this stage I m reluctant to specialise in a particular area as I don t really have the experience to know what I really want to do. I Fair enough. Well we are a Full Service PR agency. As well as the consumer

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