TAILIEUCHUNG - Organic Bakery Marketing Plan

Marketing Vision Orti's Organic Bakery is built around the belief that eating a healthy, organic breakfast can have a significant impact on a person's health and attitude, as well as the environment. Orti's also believes that customers can have great tasting organic baked goods if the right attention is paid to sourcing, recipes, and consistency. Orti's Organic Bakery will launch a first location at Union Station in, in Wilder, to serve commuters and build a local brand which can be leveraged into additional locations in the coming years | Organic Bakery Marketing Plan Orti s Organic Bakery Vision Orti s Organic Bakery is built around the belief that eating a healthy organic breakfast can have a significant impact on a person s health and attitude as well as the environment. Orti s also believes that customers can have great tasting organic baked goods if the right attention is paid to sourcing recipes and consistency. Orti s Organic Bakery will launch a first location at Union Station in in Wilder to serve commuters and build a local brand which can be leveraged into additional locations in the coming years. Orti s will build a following through advertising referral marketing and a loyalty program. This marketing plan will allow Orti Franklin the owner to focus his marketing efforts by taking the long view and looking for results on a daily and weekly basis to see that the chosen tactics are successful. Goals Personal Goals Devote at least 40 hours per month specifically to marketing Obtain at least one speaking engagement per month related to organic food and living Set up operations so that it is possible to take two weeks vacation in second year of operation Business Goals Achieve total annual revenue of over 300 000 in year 2 Achieve an average monthly transactions per customer of 6 by end of year 4 Achieve average monthly spend per customer of 36 by end of year 3 Strategic Goals Raise funding to expand or franchise in the fourth year of operation after the concept and brand has been proven Achieve customer satisfaction 199 in 200 customers leaves satisfied Achieve 15 market of Union Station breakfast customers by end of year 3 Tactical Goals Reach 5 000 e-newsletter subscribers by end of year 3 Achieve Orti s Organic Bakery club membership of 3 500 by end of year 3 Have 15 business referral partners by end of year Purpose Orti s Organic Bakery s marketing plan is designed to document the path the business plans to take to work towards its ultimate goal of becoming a .

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TAILIEUCHUNG - Chia sẻ tài liệu không giới hạn
Địa chỉ : 444 Hoang Hoa Tham, Hanoi, Viet Nam
Website : tailieuchung.com
Email : tailieuchung20@gmail.com
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