TAILIEUCHUNG - Changing dimensions of shopping preferences in Nagpur city

The major concern of the study was to understand how digital technologies will shape the retail landscape of the future. The researcher has focused on how consumers are using technology and offer insights about how retailers and manufacturers can use flexible retailing options to improve the shopping experience and initiate increased visits and sales across different channels. | Changing dimensions of shopping preferences in Nagpur city International Journal of Management IJM Volume 6 Issue 10 Oct 2015 pp. 150-170 Article ID IJM_06_10_018 Available online at http IJM JType IJM amp VType 6 amp IType 10 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ CHANGING DIMENSIONS OF SHOPPING PREFERENCES IN NAGPUR CITY Dr. Nirzar Kulkarni Professor and Dean Admin and Admissions Dr. Ambedkar Institute of Management Studies and Research Deekshabhoomi VIP Road Nagpur-10 ABSTRACT In the consumer packaged goods CPG industry change has been more evolutionary than innovative but digital is redefining what it means to go for shopping. Distances between the physical and digital worlds are distorting. Shoppers are increasing familiar to the benefits of digital in other retail settings and are ready to expect them in routine shopping. Savvy retailers are captivated by leveraging technology to improve the shopping experience and meet consumers budding desires. Consumers are no longer shopping completely online or offline rather they re taking a mixed method using whatsoever channel finest suits their needs. The most effective retailers and manufacturers will be at the juncture of the physical and virtual worlds leveraging technology to please shoppers conversely anywhere and whenever they want to shop. The researcher has surveyed 200online respondents from 37 prime areas from Nagpur city and out of these 37 areas 6 respondents from each area were selected on the cluster random sampling basis and the information is collected through the questionnaire. The major concern of the study was to understand how digital technologies will shape the retail landscape of the future. The researcher has focused on how consumers are using technology and offer insights about how retailers and manufacturers can use flexible retailing options to improve the shopping

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