TAILIEUCHUNG - Value chain analysis of guava: producer, retailer and consumer perspectives

The present study was conducted in Kaushambi district (25° 20’ N and 81° 23’ E, 98m above mean sea level), India during October, 2014 to February, 2015 to perform value chain analysis for guava. | Value chain analysis of guava producer retailer and consumer perspectives International Journal of Management IJM Volume 7 Issue 4 May June 2016 42 Article ID IJM_07_04_002 Available online at http ijm JType IJM amp VType 7 amp IType 4 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication VALUE CHAIN ANALYSIS OF GUAVA PRODUCER RETAILER AND CONSUMER PERSPECTIVES Hena Imtiyaz Research Scholar School of Environment Resource and Development Asian Institute of Technology . Box 4 Klong Luang Pathumthani 12120 Bangkok Thailand Peeyush Soni Associate Professor School of Environment Resource and Development Asian Institute of Technology . Box 4 Klong Luang Pathumthani 12120 Bangkok Thailand ABSTRACT The present study was conducted in Kaushambi district 25 20 N and 81 23 E 98m above mean sea level India during October 2014 to February 2015 to perform value chain analysis for guava. A comprehensive survey was conducted in relation to market infrastructure transportation services storage facilities processing industry export market information flow material flow transparency linkage relationship collaboration commitment amp trust cutting edge technology and consumer insights. The value chain analysis of fresh guava on producer and retailers perspective feedback revealed that procurement and application of agricultural inputs availability and adaptation of technology market infrastructure material and information flow status of food processing industry transportation services cutting edge technology and consumer insight are efficient and effective whereas transparency collaboration commitment and trust are not satisfactory. The value chain analysis for guava on consumers perspective feedback revealed that market infrastructure information flow materials flow linkage commitment and trust in exiting value chain of guava are satisfactory. However transparency and

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