TAILIEUCHUNG - Trends in the online shopping patterns of customers in Kattakada Panchayath of Thiruvananthapuram district

Online shopping is making rapid strides in our society in the recent times. it has been common phenomenon in the urban areas of the country while not making proper inroads in the rural areas. | Trends in the online shopping patterns of customers in Kattakada Panchayath of Thiruvananthapuram district International Journal of Management IJM Volume 9 Issue 5 September October 2018 pp. 65 74 Article ID IJM_09_05_008 Available online at http ijm JType IJM amp VType 9 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication TRENDS IN THE ONLINE SHOPPING PATTERNS OF CUSTOMERS IN KATTAKADA PANCHAYATH OF THIRUVANANTHAPURAM DISTRICT Sreejith R K Assistant Professor of Management Department Vigyaan College of Applied Sciences Kattakada PO Thiruvananthapuram Kerala India ABSTRACT Online shopping is making rapid strides in our society in the recent times. it has been common phenomenon in the urban areas of the country while not making proper inroads in the rural areas. However this study conducted in a typical semi-urban area in Kerala state of India has proven that online shopping has penetrated the semi- urban rural community also. a majority of the respondents of Kattakada Panchayat of Thiruvananthapuram district of Kerala state irrespective of gender age or education has shopped online frequently. at the same time a major portion of the online shoppers have also faced problems during online shopping delivery of the wrong product or damaged product being the most common problem. It has been shown that the respondents of the study have favourable attitude towards online shopping. Hence if the online shopping companies pay more attention to solving the problems faced by the customers during online shopping they can reach more number of people even in the remote areas of the country. Key words Digital Marketing E-Commerce Google Trends Online shopping Customers. Cite this Article Sreejith R K Trends in the Online Shopping Patterns of Customers in Kattakada Panchayath of Thiruvananthapuram District. International Journal of Management 9 5 2018 pp. 65 74.

• Thương mại điện tử
• Typical semi urban area
• Kerala state of India
• Respondents of Kattakada Panchayat
• Thiruvananthapuram district of Kerala state
• Problems during online shopping