TAILIEUCHUNG - Analyzing factors influencing industrial competitiveness of Thai silver jewelry industry using analytic hierarchy process

Promoting export-based industry is a challenging task. Industrial competitiveness is frequently used as the overall indicator. The article offers a novel result of priority weights of Thai silver jewelry industry. | Analyzing factors influencing industrial competitiveness of Thai silver jewelry industry using analytic hierarchy process International Journal of Mechanical Engineering and Technology IJMET Volume 10 Issue 03 March 2019 pp. 1301-1312. Article ID IJMET_10_03_132 Available online at http ijmet JType IJMET amp VType 10 amp IType 3 ISSN Print 0976-6340 and ISSN Online 0976-6359 IAEME Publication Scopus Indexed ANALYZING FACTORS INFLUENCING INDUSTRIAL COMPETITIVENESS OF THAI SILVER JEWELRY INDUSTRY USING ANALYTIC HIERARCHY PROCESS Chanida Phittayanon and Vichai Rungreunganun Department of Industrial Engineering Faculty of Engineering King Mongkut s University of Technology North Bangkok Bangkok Thailand. ABSTRACT Promoting export-based industry is a challenging task. Industrial competitiveness is frequently used as the overall indicator. The article offers a novel result of priority weights of Thai silver jewelry industry. Factors that may influence the industry were collected by literature reviews. Then industry experts and entrepreneurs choose and classify the factors into performance drivers. There are 32 factors organized into 7 categories or drivers. Next the analytical hierarchy process AHP is utilized to calculate priority weights of factors. As a result the sales-and-marketing driver is the most important driver and labor- intensive tasks dominate the competitiveness of the industry. On the other hand the research community could use the priority weight of factors in their research and develop policies to promote the industry. Keywords Silver Jewelry AHP Supply Chain Competitiveness. Cite this Article Chanida Phittayanon and Vichai Rungreunganun Analyzing Factors Influencing Industrial Competitiveness of Thai Silver Jewelry Industry using Analytic Hierarchy Process International Journal of Mechanical Engineering and Technology 10 3 2019 pp. 1301-1312. http IJMET JType IJMET amp VType 10 amp IType 3 1. .

• Quản trị kinh doanh
• Promoting export based industry
• Thai silver jewelry industry
• Analytical hierarchy process
• Priority weights of factors
• Sales and marketing driver