TAILIEUCHUNG - The effect of website quality and government regulations on online impulse buying behavior

This paper presents an empirical investigation to study the effect of website quality and government regulations on online impulse buying behavior among some undergraduate students at Brawijaya Malang University. The results have confirmed that both website quality and government regulations had some impacts on online impulse buying behavior. | The effect of website quality and government regulations on online impulse buying behavior .den color inherit .ttnd ol .ttnd ul .ttnd dl padding 0 0px 0 20px .ttnd hr margin 10px 0px .ttnd a href javascript void 0 .ttnd a href color inherit dtextscript p text-align left dtextscript img vertical-align middle Management Science Letters 10 2020 961 968 lt br gt lt br gt lt br gt lt br gt Contents lists available at GrowingScience lt br gt lt br gt lt br gt Management Science Letters lt br gt homepage msl lt br gt lt br gt lt br gt lt br gt lt br gt The effect of website quality and government regulations on online impulse buying behavior lt br gt lt br gt lt br gt Rina Suthia Hayua Surachmanb Ainur Rofiqb and Mintarti Rahayub lt br gt lt br gt lt br gt aFacultyEconomics and Business University of Bengkulu Indonesia lt br gt b lt br gt Faculty Economics and Business University of Brawijaya Indonesia lt br gt CHRONICLE ABSTRACT lt br gt lt br gt Article history The development of information technology has brought the changes to the rapid growth and com- lt br gt Received September 30 2019 petition of online website stores in Indonesia. Online store businesses are aggressively making var- lt br gt Received in revised format No- ious marketing efforts to influence consumers to shop on their website. The Indonesian government lt br gt vember 12 2019 lt br gt has seriously issued several regulations regarding online commerce or e-commerce since 1997. lt br gt Accepted November 12 2019 lt br gt Available online Thus this phenomenon has encouraged researchers to analyze the influence of website quality and lt br gt November 12 2019 the application of Government Regulations related to Ecommerce Law through website verification lt br gt Keywords of the behavior of impulse buying which was conducted by the millennial generation online. This lt br gt Web quality paper presents an empirical investigation to study the effect of website quality and .

• Quản trị kinh doanh
• Website quality and government regulations
• Online impulse buying behavior
• Online Impulse Buying
• Competition of online website stores
• Brawijaya Malang University
• Making various marketing efforts