TAILIEUCHUNG - Summary of Business administration Doctoral dissertation: A study on the perception of mental benefits, hedonic value, and online trust impact on electronic loyalty - A view of customer’s anxiety

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province. The research results show that (1) electronic loyalty in the context of Vietnam consists of 3 components, namely, preference, interaction, and the personal information disclosure; (2) a perceived mental benefit of 4 components, including, perceived shopping enjoyment, perceived social interaction, perceived discreet shopping, and perceived control; (3) There is a positive relationship between perceived mental benefits, online trust, perceived hedonic value, and electronic loyalty; and (4) levels of anxiety that affect the relationship between the constructs mentioned above. | Summary of Business administration Doctoral dissertation A study on the perception of mental benefits hedonic value and online trust impact on electronic loyalty - A view of customer s anxiety

• Thạc sĩ - Tiến sĩ - Cao học
• Summary of Business administration
• Summary of Business administration Doctoral dissertation
• Perception of mental benefits
• Hedonic value
• Online trust impact on electronic loyalty
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• Summary of PhD thesis
• Business administration
• Customer relationship management
• Business performance of retail companies
• Doctoral thesis summary Business administration
• Master thesis Business Administration
• Supply chain social sustainability
• Supply chain integration
• Supply chain performance
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• Business motivation
• Female small and medium business
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• Factors affecting the intention
• Decision to use bank cards
• Bank cards
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• University governance
• Higher education quality
• Non Nuoc traditional stone carving village
• Phát triển làng nghề truyền thống
• Làng nghề đá mỹ nghệ Non Nước
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• Summary of Doctoral thesis Business administration
• Factors influence
• Complaint intention
• Telecom service in Mekong delta
• Psychological capital
• Job performance of employee
• Job attitudes of employee
• State owned enterprises
• Improve the competitive capability
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• Summary of thesis Doctor of Business Administration
• Local Investment Bias
• Foreign Investors
• Vietnam Stock Market
• Intent to choose traditional markets
• Buy fresh food
• Urban consumers
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• Behavior of spontaneous purchase
• ready to wear clothing products
• Management control system
• Performance of Vietnamese enterprises
• Impact of personality traits
• Social entrepreneurial intention
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• Individual customers’ intention
• Banking services
• Human resource management system
• Vietnamese enterprises
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• Brand loyalty
• Vietnamese consumers towards garment products
• Garment 10 corporation
• Local marketing strategies
• Promote tourism development
• Cashew nuts supply chain
• Sustainable manner
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• Summary of the Business administration thesis
• Factors affecting the quality
• Business registration service
• Business registration
• Quality of bachelor training
• Bachelor training
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• Thesis Business Administration
• Ownership structure
• Board characteristics
• Firm performance in Vietnam
• Roles of ownership structure
• Tóm tắt luận án Tiến sĩ
• Online shopping well being
• Shopping value
• Impulse buying
• Leadership skills
• Business performance
• Vietnamese textile
• Garment companies