TAILIEUCHUNG - Marketing to Generation Y

who is Generation Y? Birth years 1977- 1992. Over 75 million people. Significant world events. Global perpective. Creating change. | June 4, 2008 Intuit Communities Marketing to Generation Y Outline Who is Generation Y? What does Generation Y most value? Why is this topic important? How do you market to Generation Y? When do you act? Who is Generation Y? Birth years1977-1992 Over 75 million people Significant world events Global perspective Creating change What does Gen Y most value? Freedom Meaningful work Living first Friends Diversity Why is this topic important? How do you market to Generation Y? Simple Authentic Hip Quick Sustainable Gen Y’s Top 15 Most Loyal Brands Apple Trader Joe‘s Jet Blue In N Out Ben N Jerry's Whole Foods Adidas American Apparel Target H & M Levi's Volkswagen Converse Vitamin Water Red Stripe Why These Brands? The formula for success with marketing to Gen Y: Clean + Simple= Hip (no fuss, no muss!) It's .

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