TAILIEUCHUNG - The empirical study on investors risk perception and behaviour of equity investors in Tiruchirappalli district

The purpose of this paper is to examine the relationship among the individual behavioural of Equity Investors and his Risk Perception. It explores individual investor’s preferences for Investment choices and provisionally investigates the impacts of risk tolerances and risk perceptions on their investment decisions. | The empirical study on investors risk perception and behaviour of equity investors in Tiruchirappalli district INTERNATIONAL JOURNAL OF MANAGEMENT IJM ISSN 0976-6502 Print IJM ISSN 0976-6510 Online Volume 7 Issue 2 February 2016 pp. 266-275 http ijm IAEME Journal Impact Factor 2016 Calculated by GISI THE EMPIRICAL STUDY ON INVESTORS RISK PERCEPTION AND BEHAVIOUR OF EQUITY INVESTORS IN TIRUCHIRAPPALLI DISTRICT S. Abdul Lathif Assistant Professor Department of Business Administration Jamal Mohamed College Autonomous Trichirappalli 20 Dr. U. Syed Aktharsha Associate Professor Jamal Institute of Management Jamal Mohamed College Autonomous Trichirappalli 20 ABSTRACT The purpose of this paper is to examine the relationship among the individual behavioural of Equity Investors and his Risk Perception. It explores individual investor s preferences for Investment choices and provisionally investigates the impacts of risk tolerances and risk perceptions on their investment decisions. A sample of 200 investors using a structured questionnaire from investment avenues in Tiruchirappalli district. The result of analysis have shown that investor s decisions to make their investment choices are significantly and negatively related to personal income level. Key words Risk Perception Equity Investors Investment Management Decision-Making Cite this Article S. Abdul Lathif. and Dr. U. Syed Aktharsha. The Empirical Study on Investors Risk Perception and Behaviour of Equity Investors in Tiruchirappalli District. International Journal of Management 7 2 2016 pp. 266-275. http IJM 1. INTRODUCTION Investment is a real investment and not financial investment. It is a conscious act of an individual or any entity that involves development of money cash in securities or asset issued by an financial institution with a view to obtain the target returns over a specified period of time John maynard Keynes 1938 . Investment .

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