TAILIEUCHUNG - The impact of social media on marketing using bibliometrics analysis

The purpose of this article is to review valid articles on the relationship between social media and promotion using manual and bibliometrics analysis methods and identify top themes in these articles. | The impact of social media on marketing using bibliometrics analysis International Journal of Data and Network Science 3 2019 165 184 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds The impact of social media on marketing using bibliometrics analysis D. Salimia K. Tavasolia E. Gilania M. Jouyandeha and S. J. Sadjadia a Department of Industrial Engineering Iran University of Science and Technology Tehran Iran CHRONICLE ABSTRACT Article history Social media has grown very quickly and has affected all dimensions of the world s community. Received October 29 2018 The purpose of this article is to review valid articles on the relationship between social media and Received in revised format Janu- promotion using manual and bibliometrics analysis methods and identify top themes in these ar- ary 21 2019 ticles. We review the papers published between 2007 and the first month of 2019 in Scopus. 1 840 Accepted February 8 2019 Available online articles were published in the mentioned period. In this article we review various charts including February 8 2019 word dynamics the contributions of different countries country scientific production corre- Keywords sponding author s country the frequency distribution of sources collaboration network and coun- Social Media try collaboration map. The study indicates that Canada Australia and France were the most pro- Promotion ductive countries in this area. Marketing Health Promotion 2019 by the authors licensee Growing Science Canada. 1. Introduction The Internet is one of the largest systems ever designed engineered and implemented by man. Often in the everyday conversations of the two words the web and the internet use without differentiation but these two words have different meanings. The Internet is a global communication system for data software and hardware infrastructure that connects computers around the world. The Web is one of the services .

• Kĩ thuật Viễn thông
• Social media and promotion
• Bibliometrics analysis method
• Country scientific production
• Corresponding author's country
• Frequency distribution of sources
• Travel influencer
• Travel social media influencer value
• Online promotion
• Online marketing
• Influencer marketing
• BMC Cancer
• Colorectal cancer
• Bowel cancer
• Mass media
• Social media
• Health promotion
• Integrated advertising
• Marketing communications
• Digital marketing
• Alternative marketing
• Sponsorship programs
• Mobile marketing
• Creating competitive advantage
• Sales promotion
• Communicating customer value
• Personal selling
• Marketing an introduction
• The global marketplace
• Sustainable marketing
• Integrated marketing communications
• Integrated marketing program
• Traditional advertising
• Interactive advertising
• Communication process
• The internet