TAILIEUCHUNG - A trend study on the impact of social media on advertisement

This paper presents a comprehensive scientometric study for the impact of social networks on advertisement. The study uses the Scopus database as a search engine to accomplish the survey. | A trend study on the impact of social media on advertisement International Journal of Data and Network Science 3 2019 185 200 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds A trend study on the impact of social media on advertisement Seyedeh Sepideh Alavia Iman Mehdinezhada Bita Kahshidiniaa a Department of Progress Engineering Iran University of Science and Technology Tehran Iran CHRONICLE ABSTRACT Article history This paper presents a comprehensive scientometric study for the impact of social networks on Received October 29 2018 advertisement. The study uses the Scopus database as a search engine to accomplish the survey. Received in revised format Janu- To better understand the evolution and identity of this category the study covers 1216 most cited ary 21 2019 data over the period 1983-2019. Qualitative and quantitative data analysis techniques are applied Accepted February 8 2019 Available online to determine author distribution country individual and institutional-level productivity rankings. February 8 2019 In terms of keywords the study indicates that social media was jointly studied with gender and Keywords behavior and researchers from the United States maintained the highest rate of contribution. The Social network survey also indicates that there were strong collaboration between the researchers from China and Word of Mouth United States. Moreover there were also remarkable collaborations between the researchers in Advertisement United States from one side and other countries. Social media Data analysis 2019 by the authors licensee Growing Science Canada. 1. Introduction Social media is one of the primary methods for connecting people with each other and it helps people share their beliefs ideas and even emotions Belmonte-Jimenez 1988 Stieglitz amp Dang-Xuan 2013 . Social media advertising or social media targeting are advertisements served to users through social media

• Kĩ thuật Viễn thông
• Word of Mouth
• Impact of social network
• Quantitative data analysis technique
• Institutional level productivity ranking
• Social media advertising
• The mediating role of e word of mouth
• The relationship between content marketing and green purchase intention
• The relationship between content marketing
• Green purchase intention
• E Word of Mouth
• Green Purchasing Intention
• Dissertation summary
• Dissertation summary Business Administration
• Determinants influencing the acceptance
• Electronic word of mouth
• Electronic word of mouth of consumers
• Destination image
• Electronic word of mouth of domestic travelers
• Sa Dec flower village
• Analysis on the relationship
• Consumer’s buying decisions
• Post purchase product perceptions
• Influence of WOM
• WOM and eWOM
• Relationship between Employee and Customer
• Personal connection
• Exploratory Factor Analysis
• Cronbach Alpha analysis
• Repurchase intention
• Consumers’ satisfaction
• Applying Structural Equation Modeling
• Shopping environments
• Summary of Doctoral thesis
• Business Administration
• Buzz marketing
• Vietnamese purchase intention
• Summary of PhD thesis
• Summary of PhD thesis in Business Administration
• Influences of Electronic word
• Real estate purchase intention
• Trust of repurchase intention
• Satisfaction of repurchase intention
• Effect of repurchase intention to Batavia hospital
• WOM could increase the patience’s awareness
• The medical treatment
• Tạp chí Khoa học và Công nghệ
• Functional food
• Perceived value
• Social networking online purchase
• Marketing in the Connected Age
• Brand experience
• Brand image
• Brand trust
• Brand love
• Brand loyalty
• Emotional intelligence
• Acceptance and forwarding of electronic word of moutt
• A moderated mediation analysis
• Customers' mood on forwarding e WOM
• EWOM elements containing tie strength
• kinh doanh
• tiếp thị
• kế hoạch kinh doanh
• chiến lược kinh doanh
• marketing
• bán hàng
• chiến lược ma
• kỹ năng bán hàng
• quản trị marketing
• chiến lược tiếp thị
• phương pháp Marketing
• mẹo marketing
• kinh doanh tiếp thị
• internet marketing
• marketing trong kinh doanh
• kiến thức PR
• nguyên tắc trong PR
• kĩ năng PR
• kiến thức truyền thông
• truyền thông hiệu quả
• phương thức truyền thông
• Genetic Resources
• Spices Genetic
• Vegetatively Propagated
• Solenostemon rotundifolius
• Dioscorea Species
• Equipment and Assays
• phương thức marketing
• kinh nghiệm kinh doanh
• xu hướng kinh doanh
• bài học kinh doanh
• kinh nghiệm tiếp thị
• bài học marketing
• tìm hiểu về marketing
• Consumer’s e loyalty
• E trust and e satisfaction
• Online shopping in Vietnam
• Physical security service
• Credibility of online reviews
• Argument quality and peripheral cue
• EFA factor analysis
• Multiple linear regression analysis
• Electronic word of mouth adoption
• Digital customer experience
• Indonesian ICT company
• Brand image and supply chain
• Supply chain sustainable performance
• Information Communication and Technology
• Transforming and propelling growth
• LUP and Word of mouth
• Start up India
• Growth story of rural India
• Target of providing electricity