TAILIEUCHUNG - Financial accounting (Third edition): Part 2

(BQ) Continued part 1, part 2 of Financial accounting (Third edition) has contents: Liabilities, financial statement analysis, statement of cash flows, investments, corporations - organization, share transactions, dividends, and retained earnings,. and other contents. Invite you to refer. | CHAPTER 10 Liabilities FEATURE STORY Financing His Dreams What would you do if you had a great idea for a new product but couldn t come up with the cash to get the business off the ground Small businesses often cannot attract investors. Nor can they obtain traditional debt financing through bank loans or bond issuances. Instead they often resort to unusual and costly forms of non-traditional financing. Such was the case for Wilbert Murdock. Murdock grew up in a low-income housing project but always had high goals. His entrepreneurial spirit led him into some business ventures that failed such as a device to keep people from falling asleep while driving. Another idea was computerized golf clubs that analyze a golfer s swing and provide immediate feedback. Murdock saw great potential in the idea. Many golfers are willing to shell out considerable sums of money for devices that might improve their game. But Murdock had no cash to develop his product and banks and other lenders had shied away. Rather than give up Murdock resorted to credit cards in a big way. He quickly owed 25 000 to credit card companies. While funding a business with credit cards might sound unusual it isn t. A recent study by the London-based The Navigator Scan Learning Objectives Read Feature Story Review and Practice pp. 510-515 Reviews of Learning Objectives and Glossary Answer Practice Multiple-Choice Questions Exercises and Problem Complete Assignments Watch WileyPLUS Chapter Reviews Read A Look at . GAAP Institute of Directors found that more than half of companies seeking bank financing had been turned down. About 20 of the 1 000 companies studied relied at least in part on credit card financing. Murdock s credit card debt forced him to sacrifice nearly everything in order to keep his business afloat. His car stopped running he barely had enough money to buy food and he lived and worked out of a dimly lit apartment in his mother s basement. Through it all he tried to

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