TAILIEUCHUNG - Retail and management (Ninth edition): Part 2

(BQ) Continued part 1, the document Retail and management (Ninth edition): Part 2 has contents: Managing the merchandise planning process, buying merchandise, retail communication mix, customer service, store layout, design, and visual merchandising,. and other contents. Invite you to refer. | SECTION III CHAPTER TWELVE Managing the Merchandise Planning Process Merchandise CHAPTER THIRTEEN Buying Merchandise Management CHAPTER FOURTEEN Retail Pricing CHAPTER FIFTEEN Section II reviewed the strategic decisions made by retailers the development of their retail market strategy their financial strategy associated with the market strategy their store location opportunities and factors affecting the selection of a specific site their development of human resources the systems they use to control the flow of information and merchandise and the approaches they take to manage relationships with their customers. These decisions are more strategic than tactical because they involve committing significant resources to develop long-term advantages over the competition in a target retail market segment. This section Section III examines the more tactical merchandise management decisions undertaken to implement the retail strategy. Chapter 12 provides an overview of how retailers manage their merchandise inventory how they organize the merchandise planning process evaluate their performance forecast sales establish an assortment plan determine the appropriate service levels allocate merchandise to stores and monitor the performance of the merchandise inventory control activities. Chapter 13 explores how retailers buy merchandise from vendors their branding options negotiating processes and vendor relationship-building activities. Retail Communication Mix Section III Merchandise Management Section I Introduction to the World of Retailing Section IV Store Management Section II . Retailing Strategy Chapter 14 addresses the question of how retailers set and adjust prices for the merchandise and services they offer. Chapter 15 looks at the approaches that retailers take to build their brand image and communicate with their customers. The next section Section IV focuses on store management decisions. Managing the Merchandise Planning Process EXECUTIVE .

• Quản trị kinh doanh
• Retailing management
• Visual merchandising
• The merchandise planning process
• Buying merchandise
• Retail communication mix
• Customer service
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Retail mix
• Types of retailers
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Managing merchandise assortments
• Merchandise planning
• Setting retail prices
• Managing the store
• Store layout
• Customer service strategies