TAILIEUCHUNG - The impact of persuasive technology on user emotional experience and user experience over time

This study contributes new information to the theory of designing persuasive technology such that more concern is put on the hedonic quality and appealingness of a system for greater user experience and an emotionally impactful and successful persuasion. | Journal of ICT, 17, No. 4 (October) 2018, pp: 601–628 How to cite this article: Wan Nooraishya, W. A., & Nazlan, M. A. (2018). The impact of Persuasive Technology on User Emotional Experience and user experience Over Time. Journal of Information Conmunisersion Technology, 17(4), 601-628. THE IMPACT OF PERSUASIVE TECHNOLOGY ON USER EMOTIONAL EXPERIENCE AND USER EXPERIENCE OVER TIME 1,2 Wan Nooraishya Wan Ahmad & 1Nazlena Mohamad Ali 1 Institute of Visual Informatics Universiti Kebangsaan Malaysia, Malaysia 2 Faculty of Computing and Informatics Universiti Malaysia Sabah, Malaysia wanaishya@; ABSTRACT Experience is key in deciding whether or not to adopt a system such as persuasive technology, which aims to persuade people to take up a targeted attitude or behavior. Thousands of persuasive technologies have been developed for commercial and academic uses; however, many studies on experience have mainly been conducted on products and none have focused on studying experience in the context of persuasive technologies. Therefore, this study aims to investigate emotional experience and user experience when using persuasive technology. Twenty-five participants comprising university staffs and students were given 6 weeks to use two different persuasive web applications—one on health and the other on environmental issues. A pre-post interaction approach was carried out to analyze the participants’ emotional experiences; Positive and Negative Affect Schedule (PANAS) instruments and questionnaires were used to assess user experience based on the pragmatic, hedonic, and appeal quality of the web applications. From 20 PANAS emotions, only six emotions were found to have significant impact. Although Received: 2 January 2018 Accepted: 19 August 2018 601 Published: 1 October 2018 Journal of ICT, 17, No. 4 (October) 2018, pp: 601–628 a significant change happened in user experience perceptions from the pre-interaction to post-interaction .

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