TAILIEUCHUNG - Exploring web mining for auditing social networking: A clustering approach

In light of this the paper put forth the metrics for analysis followed by carving the database using a web based online tool. Results are indicative enough to showcase usefulness of the approach adopted herein for improving the websites. | ISSN:2249-5789 V S Kumbhar et al, International Journal of Computer Science & Communication Networks,Vol 5(4),257-261 Exploring Web Mining for Auditing Social Networking: A Clustering Approach . Kumbhar1, . Oza2 and . Kamat3 1&2 Assistant Professor and 3Professor Department of Computer Science, Shivaji University, Kolhapur 1 vsk811@ 2 3 rkk_eln@ Abstract: In the quest for excellence, the institutes of higher learning are revitalizing their institutional websites so as to persuade the stakeholders. With the growth of social networking, the aforesaid task however is not as easy as said and done. Auditing the web pages in the wake of their popularity on the well known social networking platforms such as facebook could be an appropriate methodology for continuous improvement. In light of this the paper put forth the metrics for analysis followed by carving the database using a web based online tool. Results are indicative enough to showcase usefulness of the approach adopted herein for improving the websites. 1. Introduction With the upsurge of internet and web there has been sea change as regards to its applications in various domains. Social networks the most innovative arm of the web is all poised to occupy the societal life of the entire globe. Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach[1]. While still a relatively new online phenomenon, social networking has already attracted attention from major Internet corporations. Microsoft, Google, Yahoo! and AOL are among companies offering online community services [6]. Apart from the for profit players, the social networking is also in demand for the nonprofit organizations. Many institutes of higher learning are making use of this innovative concept to get their stakeholders united and disseminate their intended information to their stakeholders. In one of the

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