TAILIEUCHUNG - Lecture Retailing management (6/e): Chapter 9 - Levy Weitz

Chapter 9 looks at the firm’s organization and human resource strategy. This chapter presents the following content: objectives of human resource management, human resource management challenges in retailing, increasing workforce diversity, organizational design considerations,. | Chapter 9 Human Resource Management Retailing Strategy Retail and Site Locations Chapter 7 and 8 Organizational Structure and Human Resource Management Chapter 9 Information and Distribution Systems Chapter 10 Customer Relationship Management Chapter 11 Retail Market and Financial Strategy Chapter 5, 6 9- Objectives of Human Resource Management Short Term Increasing Employee Productivity Productivity = Sales/Number of Employees Long-Term Increasing Employee Satisfaction Reducing Turnover 9- Human Resource Management Challenges in Retailing Work Environment Open Long Hours Peak Sales Periods Emphasis on Cost Control Employees Unskilled Part-Time Diverse Backgrounds High Turnover 9- Downward Performance Spiral 9- Human Resource Triad 9- Special HR Considerations Facing Retailers Need for Part-Time Employees Demand on Expense Control Changing Employee Demographics International Human Resourses Issues Ryan McVay/Getty Images 9- Increasing Workforce Diversity Workforce employing more minorities, handicapped people and the elderly Older workers are more reliable than younger workers Cost effective as training and recruitment costs are low Royalty-Free/CORBIS 9- Organizational Design Considerations Specialization Responsibility and Authority Reporting Relationships Defined by Organization Structure 9- Tasks Performed in a Retail Firm 9- Strategic Management Tasks Performed in a Retail Firm 9- Merchandise Management Tasks Performed in a Retail Firm 9- Store Management Tasks Performed in a Retail Firm Maintain Facilities Take Inventory Sell Merchandise Provide Services Display Merchandise Prevent Shrinkage Recruit Hire Personnel Train Employees Plan Schedules Evaluate Performance Motivate Royalty-Free/CORBIS 9- Administrative Management Tasks Performed in a Retail Firm Promote the firm, its merchandise and its services Manage human resources Distribute merchandise Establish financial control 9- Assignment of .

• Quản trị kinh doanh
• Retailing management
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Retail mix
• Types of retailers
• Customer buying behavior
• Stimulating need recognition
• Retail marketing strategy
• Financial strategy
• Retail locations
• Retail site location
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies