TAILIEUCHUNG - Lecture Marketing research (12th edition) - Chapter 7: Marketing research on the internet

Lecture Marketing research (12th edition) - Chapter 7: Marketing research on the internet. In this chapter, the following content will be discussed: Current trends in web usage, online advertisements, online tracking measurements, primary research on the internet,. | Marketing Research Aaker, Kumar, Leone and Day Twelfth Edition Instructor’s Presentation Slides Chapter Seven 2 Marketing Research on The Internet Marketing Research 12th Edition Current Trends in Web Usage % of American households had a high‐speed Internet connection in 2013 87% of adults use the internet (Pew Internet and American Life Project) 90% of Americans purchased products or services online in 2013 Online advertising revenue is $26 billion in 2010 88% of people between 50-64 years of age use the Internet in 2014 (The Pew Report) Total retail online spending in general merchandise will increase from $263 billion in 2013, up to $414 billion in 2018. 3 Marketing Research 12th Edition Current Trends in Web Usage 4 Marketing Research 12th Edition Online Advertisements 5 Marketing Research 12th Edition Online Tracking Measurements 6 Marketing Research 12th Edition Online tracking is advantageous to researchers in many ways. Internet tracking offers researchers a means to test

• Marketing - Bán hàng
• Marketing research
• Lecture Marketing research
• Data collection
• Descriptive research
• Data analysis
• Marketing intelligence
• Nghiên cứu thị trường
• Marketing environment
• Managing marketing research
• Research ethics
• Marketing research process
• Online marketing research
• Social media research
• Online qualitative research
• Online survey research
• External marketing environment
• Marketing concept
• Communicating the research results
• Research report
• Managerial decision making
• The marketing research process
• Observational research designs
• Data collection approaches
• Causal research designs
• Qualitative research
• Essentials of marketing research
• Measurement and scaling
• Nature of marketing research
• Planning the research project
• Experimental research techniques
• Project Manager
• Marketing research department
• Marketing research essentials
• Management decision making
• Problem definition
• Exploratory research
• Traditional survey research
• Qualitative data analysis
• Quantitative data analysis
• Global marketing research
• Applied marketing research
• Internet focus groups
• Survey research
• Types of survey error
• Research design
• Marketing research on the internet
• Issues in data collection
• Attitude measurement
• Marketing research industry
• Services producers
• Causal research
• Syndicated data
• Conduct marketing research
• Marketing data
• Secondary sources
• Marketing mix measures