TAILIEUCHUNG - Lecture Managerial economics (10/e): Chapter 14 - Christopher R. Thomas, S. Charles Maurice

Chapter 14 - Advanced pricing techniques. In this chapter we have looked at a lot of special situations for which pricing decisions are more complicated than for the simple firm that we studied in the first four parts of this text. We showed you why uniform pricing does not maximize the total revenue a pricesetting firm can collect from consumers. | Chapter 14: Advanced Pricing Techniques McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. Advanced Pricing Techniques Price discrimination Multiple products Cost-plus pricing Capturing Consumer Surplus Uniform pricing Charging the same price for every unit of the product Price discrimination More profitable alternative to uniform pricing Market conditions must allow this practice to be profitably executed Technique of charging different prices for the same product Used to capture consumer surplus (turning consumer surplus into profit) The Trouble with Uniform Pricing (Figure ) Price Discrimination Exists when the price-to-marginal cost ratio differs between two markets Three conditions necessary to practice price discrimination profitably: Firm must possess some degree of market power A cost-effective means of preventing resale between lower- and higher-price buyers (consumer arbitrage) must be implemented Price elasticities

• Quản trị kinh doanh
• Managerial economics
• Lecture Managerial economics
• Microeconomic theory
• Economic theory
• Advanced pricing techniques
• Price discrimination
• Market interactions
• Fundamentals of managerial economics
• Marginal analysis
• Marginal benefit
• Economic principles
• Kinh tế học quản lý
• Monopolistic competition
• Oligopoly games
• Traditional oligopoly models
• Capital market
• Labour market
• Economic equations
• Economic applications
• Economic applications of derivatives
• Economic application
• Multi variable functions
• Constrained optimization
• Scatter diagram
• Forms of money
• Monetary policy
• Perfect competition
• Demand function
• Supply function
• Quantitative demand analysis
• Theory of individual behavior
• Demand estimation
• Production function
• Costs of production
• Organizing production