TAILIEUCHUNG - Lecture Principles of management: Chapter 18 - Charles W.L. Hill, Steven McShane

Chapter 18 - Managing innovation and change. In this chapter, the learning objectives are: Explain how paradigm shifts occur and describe their consequences, identify the major sources of organizational inertia, outline what is required to change the strategy and organization of an established enterprise,. | chapter 18 Managing Innovation and Change McGraw-Hill/Irwin Principles of Management © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved. Learning Objectives Explain how paradigm shifts occur and describe their consequences. A. Identify the major sources of organizational inertia. Outline what is required to change the strategy and organization of an established enterprise. Explain why many organizational change efforts fail and identify what managers can do to avoid failure. Discuss what managers can do to increase the ability of their organization to produce commercially successful innovations. Paradigm Shifts Occurs when a new technology or business model comes along that dramatically alters the nature of demand and competition Disruptive technology – A new technology that gets its start away from the mainstream of a market and then, as its functionality improves, invades the main market Punctuated equilibrium – A view of industry evolution asserting that long periods of .

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• Principles of management
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