TAILIEUCHUNG - Lecture Business and society: Stakeholders, ethics, public policy: Chapter 19 - Anne Lawrence, James Weber

Chapter 19 - Managing public relations. In this chapter, students will be able to understand: Examining the structure and activities of a public relations department, both domestically and globally; understanding how technology can enhance a public relations strategy for both small and large businesses; evaluating strategies used by business organizations to influence public opinion; | Managing Public Relations Chapter19 Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Ch. 19: Key Learning Objectives Examining the structure and activities of a public relations department, both domestically and globally Understanding how technology can enhance a public relations strategy for both small and large businesses Evaluating strategies used by business organizations to influence public opinion Identifying government regulatory agencies charged with protecting the public from illegal business practices Assessing effective crisis management plans Evaluating techniques used by business to assist employees who interact with the media 19- The General Public An organizational stakeholder composed of individuals and groups found in society The general public affects the firm through its opinions of the firm’s activities or performance, which in turn help shape the firm’s public image or reputation Companies should be aware of public .

• Kinh tế học
• Public policy
• Lecture Business and society
• Business in society
• Organizational ethics
• Corporate governance
• Stakeholder theory of the firm
• Policy actors
• Policy process
• Policy cycle
• Family Policy in Korea
• Policy formulation
• Healthy Family Policy
• Master program in Public management
• Master program
• Influence of the press
• Public policy making in Vietnam
• Public policy making
• Economics of entrepreneurship
• When bureaucrats meet entrepreneurs
• Public venture capital
• The self employed
• Public policy and innovation
• Pharmaceutical industry
• Policies Determine
• Narrative Policy
• Policy Analysis
• Ethical Perspectives
• Public economics
• Lecture Public economics
• Fisnical policy
• Social policy
• Poverty and inequality
• South Africa
• Fiscal policy
• Economic growth
• Passive fiscal policy
• Fiscal activism
• Housing economics and public policy
• Housing economics
• Macro economy
• Housing markets
• Summary of Doctoral thesis
• Summary of Doctoral thesis Public policy
• Education policies
• Ethnic minority areas
• public administration
• administrative ethics
• Electronic Commerce
• Preserve Overton
• Agricultural Marketing
• Doctoral dissertation
• Results based management
• Public policy implementation
• Public finance
• Lecture Public finance
• Community engagement
• Public service delivery
• Third sector organisations
• Policy implication to Vietnam
• Public service delivery in the UK
• New public government
• Defining the problem
• Making the decision
• Implementation of public policy
• Monitoring and evaluation of public policy
• Analysis of public policies
• Summary of Public policy Doctoral thesis
• Summary Doctoral thesis
• Policies on high quality human resources
• Public Universities in Hanoi nowadays
• Methodology of dialectical materialism
• Public investment
• Budget overspend
• Public debt
• Public financial policy
• Finance market
• Stateowned companies
• Doctoral thesis
• Young human resources
• Basic argument
• Microeconomics and public policy
• Factor markets
• Long run economic growth
• Short run economic fluctuations
• Stabilization policy
• The open economy
• Agency Adjudication
• Administrative Reform
• Cooperative Purchasing
• Development Administration
• Health Care
• Humanitarian Intervention
• Policy Making
• Inlergavernmentztl Relations
• Bureaucracy
• Organization Behavior
• Performance Management
• Financial Management
• Managing public issues
• Managing public relations
• Business and society
• The Strategic Management
• Corporate Public Policy
• The Strategic Management Process
• The Corporate Public Affairs Function
• Principles of economics
• Lecture Principles of economics
• Public goods
• Tax policy
• Government decisions
• Lecture Economics
• Kinh tế học
• Choice architecture
• Summary of Doctoral thesis in Economics
• Impact of public expenditure
• Public expenditure on private investment
• Policy implications for Vietnam