TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 14 - Frank Supovitz

Managing for the Unexpected. The goal is for you to learn: Conduct comprehensive research for your event, identify key sources of information for planning, design a program creatively, develop an appropriate theme, | Managing for the Unexpected Sports Event Management and Marketing Playbook Play 14 Managing for the Unexpected: Overview No matter how much planning goes into an event, every event organizer must be prepared to deal with unexpected issues Unexpected issues can arise at any time in the planning or execution of events and take many forms Risk assessment helps event organizers understand issues that may arise and ready solutions in case of emergency Managing for the Unexpected: Overview It is the responsibility of the organizer to ensure that all plans minimize the risk potential through a process of thorough self-examination Event organizers should take measures to ensure safety at the event and have prepared remedies should issues occur Key Terms Risk management Risk exposure Waivers/releases Tie-down meeting Risk Assessment and Management Good judgment and sensitivity evaluating and managing risks can greatly reduce the potential of their occurrence Issues can be separated into three

• Quản trị kinh doanh
• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning