TAILIEUCHUNG - Lecture International Business (11/e) - Chapter 1

After studying this chapter you will be able to understand: What the characteristics of a perfectly competitive market are? How to calculate average, marginal, and total revenue? How to find a firm’s optimal quantity of output? How to differentiate between a firm’s shut down and market exit decisions?. | The Rapid Change of International Business McGraw-Hill/Irwin International Business, 11/e Copyright © 2008 The McGraw-Hill Companies, Inc. All rights reserved. chapter one Learning Objectives Appreciate the dramatic internationalization of markets Understand the various names given to firms that have operations in more than one country Understand the five kinds of drivers, all based on change, that are leading international firms to globalize Comprehend why international business differs from domestic business Describe the three environments—domestic, foreign, and international--in which an international firm operates 1- International Business Terminology International business Foreign business Multidomestic company (MDC) Global company (GC) International company (IC) 1- International Business Terminology, cont’d. International Business A business whose activities are carried out across national boarders Foreign Business The operations of a company outside its home or domestic market Multidomestic Company An organization with multicountry affiliates Each formulates its own business strategy on perceived market differences 1- International Business Terminology, cont’d. Global Company an organization that attempts to standardize and integrate operations worldwide in most of all functional areas International Company A global or multidomestic company 1- History of International Business Early traders Well before the time of Christ, Phoenician and Greek merchants China stimulated the emergence of an internationally integrated trading system “all roads lead to China” 17th Century mercantilism/colonialism British East India Company Dutch East India Company Portugal and France 1- Globalization Globalization Coined by Theodore Levitt “as if the entire world (or major regions of it) were a single entity; [such an organization] sells the same things in the same way everywhere” Economic Globalization International integration of goods, technology, .

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