TAILIEUCHUNG - Lecture Introduction to Accounting: An integrated approach: Chapter 5 - Penne Ainsworth, Dan Deines

Chapter 5 - Strategic planning regarding operating processes. In this chapter, the learning objectives are: Describe the process of determining selling prices and demonstrate how various strategies are used to determine selling price, explain the process of determining the inventory model and demonstrate how the EOQ and JIT models are used, discuss the process of determining the compensation package offered to employees and calculate wages and bonuses paid to employees. | Chapter 5 Strategic Planning Regarding Operating Processes Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin 5- What are the Primary Influences on Selling Price? Customers Customer perspective of balanced scorecard Competitors Learning and growth perspective Legal and social forces Learning and growth perspective Cost Internal perspective of balanced scorecard 5- How does the External Market Influence Selling Prices? Pure competition Market determines selling price Individual company is price taker Monopolistic competition Market influences selling price Individual companies influence selling price through advertising 5- External Market Continued Oligopoly Very few companies control selling price Government monitors selling prices Monopoly One company controls market and selling price Government approves price changes 5- What is the Difference between Penetration Pricing and Predatory Pricing? Penetration pricing Setting a lower initial selling price to entice customers to try the product/service Legal Predatory pricing Setting a low initial selling price to drive out the competition Illegal 5- What is the Difference between Skimming Pricing and Price Gouging? Skimming pricing Setting higher initial selling prices due to uniqueness of product Legal Gouging Setting high price due to unusual demand Illegal 5- What is the Difference between Life-cycle and Target Pricing? Life-cycle pricing Setting a selling price for the life of the product/service based on cost Determine cost, determine required markup, set selling price Target pricing Setting a selling price for the life of the product/service based on the market Determine selling price, determine required return, set target cost 5- What are the Common Reasons for Holding Inventory? Meet customer demand Smooth production scheduling Take advantage of quantity discounts Hedge against anticipated cost increases 5- What are the Common Reasons for .

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