TAILIEUCHUNG - Lecture International marketing (16th edition) - Chapter 3: History and geography: The foundations of culture

After studying this chapter you will be able to understand: The importance of history and geography in understanding international markets, the effects of history on a country’s culture, how culture interprets events through its own eyes, how long-past . international policies still affect customer attitudes abroad, the effect of geographic diversity on economic profiles of a country,. | History and Geography: The Foundations of Culture Chapter 3 Learning Objectives LO1 The importance of history and geography in understanding international markets LO2 The effects of history on a country’s culture LO3 How culture interprets events through its own eyes LO4 How long-past . international policies still affect customer attitudes abroad LO5 The effect of geographic diversity on economic profiles of a country LO6 Why marketers need to be responsive to the geography of a country LO7 The economic effects of controlling population growth and aging populations LO8 Communication infrastructures are an integral part of international commerce History & Contemporary Behavior Historical events between nations influence business and history Any nation’s business and political culture is shaped by history 3 Case in Point: Japan Why do the Japanese have such strong loyalty toward their companies? Why is a distribution system so difficult for an outsider to develop? Why are decisions made by consensus? Why are they loyal to family, to country, to company, and to social group? 4 Manifest Destiny Manifest Destiny and Monroe Doctrine were the basis of . foreign policy in the 19th and 20th centuries Manifest Destiny meant that Americans were a chosen people ordained by God to create a model society. It referred to the territorial expansion of the United States from the Atlantic to the Pacific 5 Monroe Doctrine The Monroe Doctrine has three basic premises: No further European colonization in the New World abstention of the United States from European political affairs, and nonintervention by European governments in the governments of the Western Hemisphere. 6 Exhibit Territorial Expansion of United States from 1783 The United States expanded westward to the Pacific through a series of financial deals, negotiated settlements, and forcible annexations. The acquisition of territory from Mexico began with the Battle of San Jacinto in 1836, when Texas staged a .

• Marketing - Bán hàng
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• Global markets
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