TAILIEUCHUNG - Lecture Planning an applied research project in hospitality, tourism, and sports: Chapter 10 - Mayo

Chapter 10 – Research techniques: Interviews. In this chapter students will be able to: Explain the purpose(s) of research interviews, list the types of interviews, identify key challenges in conducting a research interview, prepare for an effective interview, plan and conduct an effective interview, prevent bias in an interview. | Planning an Applied Research Project Chapter 10 – Research Techniques: Interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Learning Objectives Explain the purpose(s) of research interviews List the types of interviews Identify key challenges in conducting a research interview Prepare for an effective interview Plan and conduct an effective interview Prevent bias in an interview © 2014 John Wiley & Sons, Inc. All rights reserved. Key Terms Acquiescence bias Auspices bias Courtesy bias Door-to-door interviewing Doorknob questions Filter questions Focus groups Group interviews Intercept interviewing Interviewer error Interview fatigue Interview protocol Interview schedule Leading questions Loaded questions Order bias Probing questions Research interviews Respondent bias Semi-structured interviews Social desirability bias Stages of interview process Status bias Structured interviews Unstructured interviews © 2014 John Wiley & Sons, Inc. All rights reserved. Using .

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