TAILIEUCHUNG - Lecture Special events: Creating and sustaining a new world for celebration (7th edition): Chapter 7 - Joe Goldblatt

Chapter 7 - Marketing and integrated communications technology. In this chapter, the learning objectives are: Conduct event-marketing research, develop an integrated marketing program, use the five ps of event marketing, incorporate both internal and external marketing programs, develop retail marketing events,. | Special Events, 7th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Seven: Marketing and Integrated Communications Technology Chapter 7 Agenda Photo by the Author. Agenda Animated introduction Opening Activity: Chapter Six Review Chapter Seven Book Report Chapter Seven Mini case study discussion fourteen Global event thought leader Robert Sivek Assignments Questions, answers, and discussion 3 Key Terms Event marketing: The process through which you use research, design, planning, coordination and evaluation to market your special event. Online consumer-generated media: Media that is directly generated by your guests and posted to social media web sites such as , Facebook, and others. Promotion: Advertising where you control the message, the placement, the frequency and pay for the costs. Public relations: The opportunity to generate third-person commentary about your event through the use of media releases, audio and video

• Tổ chức sự kiện
• Special events
• Lecture Special events
• Sustainable event leadership
• Event orchestration
• Event leadership
• Integrated communications technology
• Planned events
• Event studies
• Virtual events
• Corporate social responsibility
• Models of sustainable event leadership
• The event plan
• Human resource
• Time management
• Sustainable financial leadership
• Vendor partners
• Risk management
• Career growth
• Brazilian Agribusiness
• Forestry and Life
• Cycle Assessment
• Wildlife Forestry
• Fire Ignition
• Trends in Durango
• Sub Saharan
• Tuberculosis continues
• mostly affected
• attending Medical
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• Key Principles
• Glioblastoma Therapy
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• Pancreatic Cancer
• Network Centric Understanding
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• Oncologic Situation
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• Alcoholism
• Russian Mortality Crisis
• Future terrestrial broadcast systems
• Wireless broadband in rural areas
• Wi fi hotspot coverage
• Program making and special events
• Machine to machine communication