TAILIEUCHUNG - Lecture Strategic market management: Chapter 16 - David A. Aaker

Chapter 16 - From silos to synergy - Harnessing the organization. This chapter presents the following content: Silo-driven problems - the case of marketing, addressing the silo marketing issues - challenges and solutions, organizational levers and their link to strategy structure, systems, people, culture, | Chapter 16 - Organizational Issues PPT 16- From Silos to Synergy—Harnessing the Organization Chapter Sixteen Chapter 16 - Organizational Issues PPT 16- US Copiers Sales Advertising Sponsorship Digital Functional Silos France Medical Imaging Projectors HDTV Far East Africa Product Silos Country Silos The Silo World Strategic Market Management 7th Edition – David Aaker Chapter 16 - Organizational Issues PPT 16- Silo-Driven Problems Misallocation of marketing resources Silo-spanning brands lack clarity & linkage Silo-spanning offerings & programs are missed or mishandled Marketing management competence is diffused Success is not leveraged across silos Communication and cooperation weak Strategic Market Management 7th Edition – David Aaker Chapter 16 - Organizational Issues PPT 16- A Framework for Analyzing Organizations Figure People Structure Systems Culture External Analysis Strategy Internal Analysis Performance Chapter 16 - Organizational Issues PPT 16- .

• Quản trị kinh doanh
• Strategic market management
• Lecture Strategic market management
• Quản lý thị trường chiến lược
• Strategic analysis
• Strategy structure
• Competitor analysis
• Strategic groups
• Environmental analysis
• Strategic uncertainty
• Market analysis
• Submarket analysis
• Customer analysis
• Internal analysis
• Sustainable competitive advantage
• Business strategy challenges
• Strong brand relationship
• The customer’s sweet spot
• Energizing the business
• Leveraging the business
• The mirage of synergy
• Creating new businesses
• Managing category perceptions
• Global strategies
• The business portfolio