TAILIEUCHUNG - Competition in Vietnamese E-Marketplace: A case study of Alibaba in Vietnam

This study emphasized on the e-commerce application and enrolment in e-marketplace of Vietnamese enterprises. In addition, taking Alibaba as a case study was to see from foreign investors view about opportunities and challenges. The study also explored the evaluation of Vietnamese e-marketplace members and staffs of Vietnamese e-marketplaces about the appearance of Alibaba in Vietnam. | International Journal of Business and Social Science Vol. 3 No. 10 [Special Issue – May 2012] Competition in Vietnamese E-Marketplace: A Case Study of Alibaba in Vietnam Nguyen Thi Tuyet MAI Graduate School of International Development and Cooperation Hiroshima University 1-5-1 Kagamiyama, Higashi-Hiroshima 739-8529, Japan Nham Phong TUAN Faculty of Business Administration University of Economics and Business, Vietnam National University E4, 144 XuanThuy road, CauGiaydist Hanoi, Vietnam Abstract Since more and more Vietnamese enterprises have recognized the benefits of joining e-marketplaces, the competition among e-marketplaces in Vietnam is becoming stronger, especially the enrolment of the giant Alibaba has triggered the rush race in this field. This study emphasized on the e-commerce application and enrolment in e-marketplace of Vietnamese enterprises. In addition, taking Alibaba as a case study was to see from foreign investors view about opportunities and challenges. The study also explored the evaluation of Vietnamese e-marketplace members and staffs of Vietnamese e-marketplaces about the appearance of Alibaba in Vietnam. Based on the data analysis, some implications for practitioners were recommended. Key words: e-marketplace; Alibaba; competition; Vietnam 1. Introduction Since Vietnam has become the member of WTO in 2006, more opportunities and challenges forced Vietnamese enterprises to enhance the competitiveness and pay more attention to advertising as well as finding new partners. Building website and joining e-marketplaces are the good ways to get access the customer and create new chances. Since 2006, the number of e-marketplaces in Vietnam has been increasing. According to Report of Vietnamese ecommerce (2006, 2007, 2008, 2009 and 2010), there were more than thirty e-marketplaces divided into two groups: the first one included the e-marketplaces that were established by private enterprises; the second one consisted of the e-marketplaces that .

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