TAILIEUCHUNG - Ebook Global marketing (4/E): Part 2 - Kate Gillespie

(BQ) Part 2 book "Global marketing" has contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,. and other contents. | Part 4 Designing Global Marketing Programs 10 G LO B AL PR O D U C T ST R AT E G IE S 11 G LO B AL ST R AT E G IE S F O R SE R VIC E S, B R AND S AND SO C IAL M AR KE T ING 12 PR IC ING F O R INT E R NAT IO NAL AND G LO B AL M AR KE T S 13 M ANAG ING G LO B AL D IST R IB U T IO N C H ANNE LS 14 G LO B AL PR O M O T IO N ST R AT E G IE S 15 M ANAG ING G LO B AL AD VE R T ISING 308 Chapter 10 Global Product Strategies PR O D U C T D E SIG N IN A G LO B AL E NVIR O NM E NT PAC KAG ING AND LAB E LING F O R G LO B AL M AR KE T S G LO B AL W AR R ANT Y AND SE R VIC E PO LIC IE S M ANAG ING A G LO B AL PR O D U C T LINE G LO B AL PR O D U C T S G LO B AL-PR O D U C T D E VE LO PM E NT M ANAG ING G LO B AL R E SE AR C H AND D E VE LO PM E NT INT R O D U C ING NE W PR O D U C T S T O G LO B AL M AR KE T S 309 O nce a H o llyw o o d blockbuster movie could take seven months to arrive in some countries. Now this time is cut to 60 days or less. The Internet is one reason for this new speed. Foreign consumers are using online retailers such as to buy films on DVD as soon as they are available in the United States. In many cases, these films have not yet opened in all national markets. Furthermore, movie fans around the world can access movie promotions on the Internet. These promotions appear even before the domestic launch. Waiting months to see these movies frustrates foreign consumers. Today foreign ticket sales for Hollywood movies account for over two-thirds of total sales. As a result, Hollywoods had made changes in the development of its films. More foreign actors are included in blockbuster movies. Fewer romantic comedies are under development because foreign audiences don’t understand American Similarly, in France local television producers look to international markets to break even. Recently several French series have been filmed in English for markets abroad. Street signs in Paris are changed to English and the actors speak with the .

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