TAILIEUCHUNG - Lecture Organizational strategies for the 21st century - Chapter 6

Chapter 6 - Corporate-level strategy. Studying this chapter should provide you with the strategic management knowledge needed to: Define corporate-level strategy and discuss its purpose; describe different levels of diversification with different corporate-level strategies; explain three primary reasons firms diversify; describe how firms can create value by using a related diversification strategy;. | Chapter 6: Corporate-Level Strategy Overview: Define and discuss corporate-level strategy Different levels and types of diversification Three primary reasons firms diversify Value creation: related diversification strategy Value creation: unrelated diversification strategy Incentives and resources encouraging diversification Management motives for overdiversification Introduction Business-level Strategy An integrated and coordinated set of commitments and actions the firm uses to gain competitive advantage by exploiting core competencies in specific product markets Corporate-level Strategy Specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets Expected to help firm earn above-average returns Value ultimately determined by degree to which “the businesses in the portfolio are worth more under the management of the company then they would be under any other ownership” .

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• Strategic management
• Lecture Strategic management
• Strategic actions
• Strategic competitiveness
• Corporate level strategy
• Corporate strategy
• Ebook Strategic management for travel and tourism
• Strategic management for travel and tourism
• Strategic choices
• Strategic implementation
• Analysis in strategic management
• Strategic alliances in the airline industry
• Strategic leadership
• Analyzing strategic management cases
• Knowledge management
• Competitive advantages
• Strategic management trade offs
• Bài giảng Quản trị chiến lược
• Key terms
• Strategic thinking development progress
• Comprehensive framework
• Stages of strategic management
• Strategic management process
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• Human capital moderate the relationship
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• Human capital to enhance strategic HRM
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• Management the new competitive landscape
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• Implementing strategy
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• Strategic analysis
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