TAILIEUCHUNG - Lecture Organizational strategies for the 21st century - Chapter 4

Chapter 4 - Business-level strategy. The contents of this chapter include all of the following: Defining business-level strategy, risks of business-level strategies, differences in business-level strategies, 5-forces, relationship between customers and strategy. | Chapter 4: Business-Level Strategy Overview: Defining business-level strategy Risks of business-level strategies Differences in business-level strategies 5-Forces Relationship between customers and strategy Introduction Strategy: Increasingly important to a firm’s success and concerned with making choices among two or more alternatives. Choices dictated by External environment (O and T) Internal resources, capabilities and core competencies (S and W) Business level-strategy: Integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets/industry How we intend to compete in a specific industry or product market Business-Level Strategies Purpose: To create differences between position of a firm and its competitors Positioning and strategic group mapping Firm must make a deliberate choice to Perform activities differently Perform different activities This choice impacts .

• Quản trị kinh doanh
• Organizational strategies
• Lecture Organizational strategies
• Strategic management
• Strategic competitiveness
• Business level strategy
• Competitive advantage
• Above average returns
• Strategic leaders
• The firm’s external environment
• External environmental analysis
• Industry competition
• The internal organization
• Competitive advantages
• Competitive rivalry
• Competitive dynamics
• Influence strategies
• Effectiveness of influence strategy
• Buying center
• Organizational buying decision
• E marketing services
• Lecture Organizational behavior
• Bài giảng Hành vi tổ chức
• Organizational behavior
• Work motivation
• Job satisfaction
• Strategies for motivating employees
• Lecture Strategic management
• Strategic actions
• Organizational structure
• Functional structure
• Truly Challenging Industry
• Based Shipping
• Playing the Market
• Portfolio Strategies
• Organizational Issues
• Marsoft Example
• Restructuring strategies
• Effective acquisitions
• Lecture Management
• Human resource management
• Designing strategies
• Levels of strategy
• Organizational strategy
• Functional strategy
• Management practices
• Management theory
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• Managing organizational structure
• Conflict management strategies
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• Human relations strategies
• Stress management
• Conflict management
• Human relations
• Organizational change
• Organizational control
• Functional strategies
• Cost management
• Lecture Cost management
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• Organizational vision