TAILIEUCHUNG - EB_Hollensen_MktMgt3_wm1

Find more at RELATIONSHIP Education CM20 : +44 (0)1279 : published 2003 (print).Second edition published 2010 (print).Third edition published 2015 (print and electronic).© Pearson Education Limited 2003, 2010 (print).© Pearson Education Limited 2015 (print and electronic).The right of Svend Hollensen to be identified as author of this work has been asserted by him in the Copyright, Designs and Patents Act 1988The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a , distribution or transmission in any form or by any means, electronic, mechanical, recording , permission should be obtained from the publisher or, where applicable, a licence copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd,.Saffron House, 6–10 Kirby Street, London EC1N 8TSThe ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed,.leased, licensed or publicly performed or used in any way except as specifically permitted in writing by , as allowed under the terms and conditions under which it was purchased, or as strictly applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement author’s and the publishers’ rights and those responsible may be liable in law accordinglyAll trademarks used herein are the property of their respective owners. The use of any trademark in this not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use trademarks imply any affiliation with or endorsement of this book by such ownersThe screenshots in this book are reprinted by permission of Microsoft CorporationPearson Education is not responsible for the content of third-party Internet sitesISBN: 978-0-273-77885-1 (print).    978-0-273-77888-2 (PDF).    978-0-273-79485-1 (eText).British Library Cataloguing-in-Publication catalogue record for the print edition is available from the British of Congress Cataloging-in-Publication , SvendMarketing management : a relationship approach / Svend Hollensen. – Third editionpages . Relationship marketing. 2. Marketing–Management. 3. Relationship marketing–Case studies. I. – 9 8 7 6 5 4 3 2 15 14 13 cover image: © Getty edition typeset in 10pt Minion Pro by edition printed and bound in MalaysiaNOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION.

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