TAILIEUCHUNG - Ebook International business (4th edition): Part 1
(BQ) Part 1 ebook "International business" has contents: Regional and global strategy, the multinational enterprise, the multinational enterprise, international politics, international culture, international culture, international financial markets and institutions, multinational strategy, organizing strategy, organizing strategy. | 0273701746_04_COVER 15/11/05 11:39 am Page 1 Outsourcing. Emerging economies. Environmental impacts. These are just three of the many key issues currently facing international businesses, all of which are examined in the fourth edition of this wellrespected textbook. Taking a regional approach, the text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, the US and Japan – as well as emerging markets, such as Brazil, India and China, of world trade. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The text is an engaging and comprehensive account of the realities of international business today. It will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject. “Professor Rugman brings his diverse and knowledgeable background to this highly successful textbook, making it the most practical, interesting and current international business management text available.” Marcel Kohler, University of KwaZulu-Natal “The book is well written, richly illustrated with real-life cases and gives an excellent overview of the field. The fourth edition particularly addresses a number of topics that are often overlooked, or underestimated, in other international business publications.” Dr Matthijs Wolters, Vrije Universiteit Amsterdam Alan M. Rugman is Professor of International Business and L. Leslie Waters Chair in International Business, Indiana University and Associate Fellow at Templeton College, University of Oxford. Simon Collinson is Senior Lecturer in International Business at Warwick Business School, the University of Warwick. An imprint of Cover image © Alamy Images 4TH EDITION RUGMAN COLLINSON Key features include: • 100 up-to-date cases
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