TAILIEUCHUNG - Competitiveness of urban market business entities in Da Nang

The paper describes the process of applying qualitative and quantitative methods to study the competitiveness of urban market business entities in general and in Danang in particular. Research findings have pointed out 6 constructing elements with positive correlation to competitiveness, including: organization and management capacity; infrastructure; service quality; marketing; finance competence and business performance. On this basis, core issues have been identified to help create a foundation for administration agencies and urban market business entities to make policies and solutions to raise the competitiveness of urban market business entities | Editor in chief Deputy Editor in Chief SECTRETARY OF EDITORIAL OFFICE Editor in English Editorial SCIENTIFIC COUNCIL THE Members Journal of Trade Science CONTENTS ISSN 1859-3666 journal of Trade Science 5:2 (2017) 3 - 12 Riceived: 22th March 2017 TMU’S JTS Revised: 18th April 2017 Approved: 24th April 2017 he paper describes the process of applying qualitative and quantitative methods to study the competitiveness of urban market business entities in general and in Danang in particular. Research findings have pointed out 6 constructing elements with positive correlation to competitiveness, including: organization and management capacity; infrastructure; service quality; marketing; finance competence and business performance. On this basis, core issues have been identified to help create a foundation for administration agencies and urban market business entities to make policies and solutions to raise the competitiveness of urban market business entities. Keywords: urban market business entities, competitiveness of urban market business entities . Research approach JOURNAL OF TRADE SCIENCE 3 ISSN 1859-3666 Journal of Trade Science TMU’S JTS . Research methods : Proposed research model 4 JOURNAL OF TRADE SCIENCE ISSN 1859-3666 journal of Trade Science TMU’S JTS : Measurement scales of research elements JOURNAL OF TRADE .

• Thương mại điện tử
• Urban market business entities
• Competitiveness of urban market business entities
• Market business entities
• Organization and management capacity
• Finance competence and business performance