TAILIEUCHUNG - Ebook Strategic management (7E): Part 2
(BQ) Part 2 book "Strategic management" has contents: Managing strategic change, strategic leadership, entrepreneurial strategy, government, public sector and not for profit strategies, international expansion and globalisation strategies, strategy and business models. | Find more at Seventh edition Richard Lynch Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths • over 70 short case studies to provide easily accessible illustrations of strategy in practice • over 12 longer cases to provide more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies • a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline • emphasis on practice throughout with features to help you turn theory into practice • major international strategy cases from Europe, Africa, Asia and the Americas • clear exploration of the key concepts • comprehensive, logical structure to guide you through this complex subject. Improve your grade! New for the seventh edition: Two new chapters: • Green strategy and sustainability • Strategy and business models In addition, green strategy examples continue to be highlighted throughout the text – look out for the green strategy symbol. Green s tra teg y Plus a range of new and updated strategy cases: • Eighteen new short cases including cases from the Middle East, Russia, India and China • Twelve new longer cases So, if you want to know how, when and why you might be making strategic decisions for tomorrow and beyond and learn from the successful (and less successful) strategies of Facebook, Nintendo, Subway, Google, Kodak, Nokia, Yahoo! and many more, then open up and read on! 1 Strategic Management free open-acces s online learning res ources Seventh edition Richard Lynch Front .
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