TAILIEUCHUNG - Lecture Micro financing & micro leasing - An Introduction: Lecture 6

In this lecture we look at the supply side of the BOP market for financial services, developing a view of who serves the market and how, as well as a better understanding of the gaps. But first let’s look at two very different kinds of players who are already in those markets, doing business with BOP clients. | Summary of Last Lecture The market The average consumer in the market Tapping the opportunities WHO SERVES THE BOP MARKET—AND WHO DOESN’T? Introduction In this lecture we look at the supply side of the BOP market for financial services, developing a view of who serves the market and how, as well as a better understanding of the gaps. Introduction But first let’s look at two very different kinds of players who are already in those markets, doing business with BOP clients. Major Corporations: Shampoo and Cell Phones Not many formal businesses or multinational corporations serve BOP customers; one of the market’s defining characteristics is its relative isolation from major institutions. Major Corporations: Shampoo and Cell Phones Among the first to enter this territory were consumer products companies like Lever Brothers and Procter & Gamble, who innovated in marketing and distribution to derive significant income from poor markets. Major Corporations: Shampoo and Cell Phones In .

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