TAILIEUCHUNG - Ebook Marketing research (7th edition): Part 1

(BQ) Part 1 book "Marketing research" has contents: Introduction to marketing research, introduction to marketing research, research design, secondary data and packaged information, qualitative research techniques, evaluating survey data collection methods, selecting the sample,.and other contents. | Find more at Find more at EDITION 7 Marketing             Research Find more at This page intentionally left blank Find more at EDITION 7 Marketing Research Alvin C. Burns Louisiana State University Ronald F. Bush University of West Florida             Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Find more at Editor-in-Chief: Stephanie Wall Director of Editorial Services: Ashley Santora Editorial Assistant: Jacob Garber Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Janet Slowik Interior and Cover Designer: Wanda Espana Cover Photo: © peshkova/Fotolia Senior Editorial Media Project Manager: Denise Vaughn Production Media Project Manager: Lisa Rinaldi Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendalville Cover Printer: Lehigh-Phoenix Color/ Hagerstown Text Font: Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text. Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the . and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the .

• Marketing - Bán hàng
• Marketing research
• Collection methods
• Selecting the sample
• Packaged information
• Qualitative research techniques
• Packaged information
• Qualitative research techniques
• Lecture Marketing research
• Nghiên cứu thị trường
• Marketing environment
• Managing marketing research
• Research ethics
• Data collection
• Descriptive research
• Data analysis
• Marketing research process
• Online marketing research
• Social media research
• Online qualitative research
• Online survey research
• External marketing environment
• Marketing concept
• Communicating the research results
• Research report
• Managerial decision making
• The marketing research process
• Observational research designs
• Data collection approaches
• Causal research designs
• Qualitative research
• Essentials of marketing research
• Measurement and scaling
• Nature of marketing research
• Planning the research project
• Experimental research techniques
• Project Manager
• Marketing research department
• Marketing intelligence
• Marketing research essentials
• Management decision making
• Problem definition
• Exploratory research
• Traditional survey research
• Qualitative data analysis
• Quantitative data analysis
• Global marketing research
• Applied marketing research
• Internet focus groups
• Survey research
• Types of survey error
• Research design
• Marketing research on the internet
• Issues in data collection
• Attitude measurement
• Marketing research industry
• Services producers
• Causal research
• Syndicated data
• Conduct marketing research
• Marketing data
• Secondary sources
• Marketing mix measures