TAILIEUCHUNG - Lecture Computing for management - Chapter 15

Lecture 15 - Advertisement in electronic commerce. After studying this chapter you will be able to understand: Web advertisement, its types and characteristics; major advertisement methods used on the web, ranging from banners to chat rooms; describe various web advertisement strategies; describe various types of promotions on the web; discuss the benefits of push technology and intelligent agents. | Advertisement in Electronic Commerce Lecture 15 Summary of Previous Lecture Electronic Commerce definition. E-Commerce Infrastructure Related Definitions Dimensions of Electronic Commerce Product Process Delivery Agent Commerce Differences E-Commerce Field Summary of Previous Lecture People Public Policy Technical standards and Protocols Organization Electronic Market Types of E-Commerce Business to Consumer Business to Business Consumer to Consumer Summary of Previous Lecture Person to Person Consumer to Business Business to Employee G2G (Government-to-Government), G2E (Government-to-Employee), G2B (Government-to-Business), B2G (Business-to-Government), G2C (Government-to-Citizen) Summary of Previous Lecture Types of Inter organizational systems Electronic data interchange (EDI) Extranets Electronic funds transfer (EFT) Integrated messaging systems Shared databases Electronically-supported supply chain management Benefits of E-Commerce Benefits to organization Benefit to customers Benefits to society Limitations of E-Commerce Today’s Lecture Objectives Web advertisement, its types and characteristics Major advertisement methods used on the Web, ranging from banners to chat rooms Describe various Web advertisement strategies Describe various types of promotions on the Web Discuss the benefits of push technology and intelligent agents Understand the major economic issues related to Web advertisement Describe the issues involved in measuring the success of Web advertisement as it relates to different ad pricing methods Describe Web advertisement implementation issues ranging from ad agencies to the use of intelligent agents Today’s Lecture Objectives Where to start? Web Advertisement: A Way to Make Money out of your Computer What is Advertisement? Advertising is an attempt to disseminate information in order to affect a buyer-seller transaction Internet Advertisement Internet Advertisement is gaining popularity because, Three-quarters of PC users gave up some .

• Tin học văn phòng
• Electronic commerce
• Computing for management
• Tin học quản lý
• Lecture Computing for management
• Computer science
• Advertisement in electronic commerce
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Managing electronic commerce implementations
• Payment systems
• Electronic commerce security
• Electronic commerce software
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Lecture Electronic commerce
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• e marketplaces
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Business Environment
• Business models
• Business networks
• Electronic market
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• E commerce
• Audit firms
• Experience of the external auditor
• Audit of electronic commerce
• Enterprise resource planning
• Hoạch định nguồn lực doanh nghiệp
• Information system
• Business processes
• Electronic Commerce Background
• Thương mại điện tử