TAILIEUCHUNG - Lecture International marketing: Strategy and theory - Chapter 5: Legal environment

The purpose of this chapter is to discuss the impact of the legal environment on business decisions and to explain how the legal and political dimensions are interdependent. The chapter examines how countries’ varying laws and interpretations affect imports, exports, and the marketing mix. | Chapter 5 Legal Environment Chapter Outline Multiplicity of Legal Environments Legal Systems Jurisdiction and Extraterritoriality Legal Form of Organization Branch vs. Subsidiary Litigation vs. Arbitration Chapter Outline Bribery - Legal Dimension - Ethical Dimension Intellectual Property - Categories of Intellectual Property - Legal Rights and Requirements Legal Systems Common law system Relying on precedents and conventions ., USA, UK, Canada, India Statute law system Code or civil law system Main rules of law embodied in legislative codes Japan and most continental European countries Jurisdiction territorial range of authority a court's legal power to hear a case Extraterritoriality a country's or court's application of national laws beyond its border ., USA and Foreign Corrupt Practices Act ., Belgium’s universal jurisdiction How to Settle Commercial Disputes Negotiation Arbitration Litigation Bribery: Legal Dimension Foreign Corrupt Practices Act (FCPA) OECD Convention on Combating Bribery of Foreign Public Officials in International Business Transactions Foreign Corrupt Practices Act (FCPA) Bribery is "the use of interstate commerce to offer, pay, promise to pay, or authorize giving anything of value to influence an act or decision by a foreign government, politician, or political party to assist in obtaining, retaining, or directing business to any person." Types of Payment - Permissible: expediting payments to low-level officials who exercise only "ministerial" or "clerical" functions - Illegal: payments to an official exercising discretionary authority Bribery: Ethical Dimension Morality as a function of culture Corporate strategies Codes of conduct Sensitization of ethics in managers through training and education Ethics audit Transparency International Corruption Perceptions Index (CPI) Bribe Payers Index (BPI) Intellectual Property "creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in .

• Marketing - Bán hàng
• International marketing
• Lecture International marketing
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Legal environment
• Global markets
• Global marketing strategies
• International trade
• International marketing channels
• Nature of international marketing
• Integrated marketing communications
• International legal environment
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing