TAILIEUCHUNG - Lecture International marketing: Strategy and theory - Chapter 2: Trade theories and economic development

This chapter explains the rationale for international trade and examines the principles of absolute advantage and relative advantage. These principles describe what and how nations can make gains from each other. The validity of these principles is discussed, as well as concepts that are refinements of these principles. The chapter also includes a discussion of factor endowment and competitive advantage. | Chapter 2 Trade Theories and Economic Development Chapter Outline Basis for International Trade - Production Possibility Curve - Principle of Absolute Advantage - Principle of Comparative/Relative Advantage Exchange Ratios, Trade, and Gain Factor Endowment Theory Chapter Outline The Competitive Advantage of Nations A Critical Evaluation of Trade Theories - The Validity of Trade Theories - Limitations and Suggested Refinements Economic Cooperation - Levels of Economic Integration Economic and Marketing Implications Basis for International Trade Principle of Absolute Advantage - a country should export a commodity that can be produced at a lower cost than can other nations - or import a commodity that can only be produced at a higher cost than can other nations Basis for International Trade Principle of Comparative/Relative Advantage - a country should export either a product with the greatest comparative advantage (or with the least comparative disadvantage) - or import either a product for which it has the greatest comparative disadvantage (or the least comparative advantage) Factor Endowment Theory Factors of Production - labor - land - capital - others (technology, education, etc.) inequality of relative prices is a function of regional factor endowments comparative advantage is determined by relative abundance of such endowments Michael Porter The Competitive Advantage of Nations Determinants of International Competitiveness - factor conditions - demand conditions - related and supporting industries - firm strategy, structure, and rivalry - chance - government Validity of Trade Theories Leontief Paradox Tendency for countries with similar endowments to trade among themselves Offshoring Factor Mobility and Substitution Demand Marketing Trade Barriers Levels of Economic Cooperation Free Trade Area Customs Union Common Market Economic and Political Union Political Union Economic Cooperation Free Trade Area - elimination of internal duties Customs Union - free trade

• Marketing - Bán hàng
• International marketing
• Lecture International marketing
• Marketing quốc tế
• Chiếc lược marketing
• Marketing strategies
• Trade theories
• Global markets
• Global marketing strategies
• International trade
• International marketing channels
• Nature of international marketing
• Integrated marketing communications
• International legal environment
• Pricing for international markets
• International customers
• Regular foreign marketing
• International marketing management
• International environment
• International pricing
• International business to business marketing