TAILIEUCHUNG - Lecture The dynamics of mass communication: Media in the digital age - Chapter 17

Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups. | Ethics and Other Informal Controls Chapter 17 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE Personal Ethics Performance Codes Internal Controls Outside Influences PERSONAL ETHICS Ethics: rules of conduct or principles of morality guiding us to proper behavior Ethical principles do not provide magic answers to all ethical dilemmas Ethical Principles Principle of the Golden Mean Categorical Imperative Principle of Utility Veil of Ignorance Principle of Self-Determination A Model for Individual Ethical Decisions Potter’s Model: Definitions Values Principles Loyalties Action Before taking action, consider the following: Define the situation What values are involved? What ethical principles apply? Where do our loyalties lie? Acculturation Acculturation is accepting the ideas, attitudes, and options of the people whose story you’re covering Not necessarily bad, but can affect journalistic judgment PERFORMANCE CODES Many media

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Personal ethics
• Performance Codes
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Communication process
• Mass media industry
• Social effects
• Interpersonal communication
• Digital age
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording