TAILIEUCHUNG - Lecture The dynamics of mass communication: Media in the digital age - Chapter 10

Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback. | Broadcast Television Chapter 10 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Contemporary Broadcast Television Television in the Digital Age Defining Features of Broadcast Television Organization of the Broadcast Television Industry Ownership in the Television Industry Producing Television Programs Economics Public Broadcasting Home Video Feedback HISTORY 1920s-1930s Philo Farnsworth Vladimir Zworykin WWII: FCC halted development of TV 1948: TV’s growth so rapid the FCC imposed freeze on new station licenses 1952: FCC established rules to minimize interference – 12 VHF and 70 UHF channels The 1950s: Networks, Tape, UHF, and Color TV modeled after radio Local stations affiliated with networks 1956, Ampex developed videotape By 1960, most programs were taped UHF channels didn’t compete well Network color broadcasts began, up to about 3 hours per day by 1960 The Golden Age of Television 1950s growth and experimentation Pioneering

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Communication process
• Broadcast television
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Mass media industry
• Social effects
• Interpersonal communication
• Digital age
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording