TAILIEUCHUNG - Lecture The dynamics of mass communication: Media in the digital age - Chapter 7

Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio industry. | Radio Chapter 7 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Radio in the Digital Age Defining Features of Radio Organization of the Radio Industry Ownership in the Radio Industry Producing Radio Programs Economics Feedback HISTORY Heinrich Hertz Guglielmo Marconi Reginald Fessenden Lee de Forest World War I -- US Navy takes over patents Big Business After the War, corporate America saw radio’s potential RCA Radio seen as wireless telegraphy Few thought of broadcasting to wide audience David Sarnoff, “radio music box” Mass Audience Frank Conrad began broadcasting from his garage KDKA, Pittsburgh, 1920 RCA, GE, ATT started radio stations Radio listening became a national craze Radio found its role as a broadcast medium Better Receivers Before 1926, radios were bulky, filled with tubes and batteries, and hard to tune Between 1925-1930, 17 million radio sets were sold Radio Goes Commercial Early broadcasters were stores, .

• PR - Truyền thông
• Mass communication
• Truyền thông đại chúng
• Media in the digital age
• Mass media
• Radio industry
• Producing radio programs
• The digital age
• Dynamics of mass communication
• Perspectives on mass communication
• Functions of mass communication
• Functional analysis
• Communication process
• Mass media industry
• Social effects
• Interpersonal communication
• Digital age
• Mass communication effects
• Conquering space
• Cultural context
• Electronic media
• Sound recording