TAILIEUCHUNG - Ebook Business research methods: Part 2

(BQ) Part 2 book "Business research methods" has contents: Questionnaire design; data preparation and preliminary analysis, multiple regression multiple regression; data preparation and preliminary analysis, exploratory factor and principal component analysis, cluster analysis, binary logistic regression, business research reports. | Chapter 5 Questionnaire Design A questionnaire is a set of questions to be asked from respondents in an interview, with appropriate instructions indicating which questions are to be asked, and in what order. Questionnaires are used in various fields of research like survey research and experimental design. A questionnaire serves four functions—enables data collection from respondents, lends a structure to interviews, provides a standard means for writing down answers and help in processing collected data. A questionnaire will be ineffective if it is not designed in a manner easily understood by both the interviewer and the interviewee. If there is a single, fundamental principle for developing a sound questionnaire design (Labaw 1980) it is that the respondent defines what you can do: the types of questions you can reasonably ask; the types of words you can reasonably use; the concepts you can explore; the methodology you can employ. The design is dependent on the researcher’s decision to collect qualitative data for better understanding and generation of hypotheses on a subject (exploratory research), or quantitative data to test specific hypotheses. This chapter discusses the various steps in questionnaire design like: • • • • • • Preliminary decisions Question content Response format Question wording Questionnaire sequence Questionnaire pre-test, revision and final draft Let us elaborate each of these aspects. Preliminary Decisions A researcher has to take many decisions before framing the actual questionnaire. These decisions relate to the information required, the target respondents and the choice of interviewing techniques. S. Sreejesh et al., Business Research Methods, DOI: , Ó Springer International Publishing Switzerland 2014 143 144 5 Questionnaire Design Required Information The researcher is expected to know and understand the survey’s objectives before he or she can take further steps. In framing a .

• Quản trị kinh doanh
• Business research methods
• Questionnaire design
• Preliminary analysis
• Multiple regression multiple regression
• Preliminary analysis
• Exploratory factor
• Cluster analysis
• Binary logistic regression
• Business research
• Lecture Business research methods
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content
• Sampling design
• Sampling theory
• Data preparation
• Monitoring online survey data
• Examining data
• Exploratory data analysis