TAILIEUCHUNG - Ebook Retailing management (8th edition): Part 1

(BQ) Part 1 book "Retailing management" has contents: Introduction to the world of retailing, types of retailers, multichannel retailing, customer buying behavior, customer buying behavior, financial strategy, retail locations, retail site location,.and other contents. | The cover for this textbook illustrates that retailing is a dynamic industry utilizing technologic innovation like this electronic shelf tag to provide a more rewarding shopping experience. Some examples of the technologies highlighted in this textbook are the use of the Internet for providing information and selling products and services to customers; use of social media and digital signage to communicate with customers; application of geographic information system (GIS) technology to determine store locations; integrated supply chain management systems, RFID, and CPFR (collaboration, planning, forecasting and replenishment) systems; analysis of customer databases to identify and tailor offerings to customers; and the use of profit optimization decision support systems for setting prices in different markets, taking markdowns, and allocating merchandise. Through the use of these technologies, the United States remains the world’s most sophisticated retail market. However, retail sales in the BRIC countries (Brazil, Russia, India, and China) are attractive markets with high potential growth. This edition highlights the growth of global retailers and the issues that they face when entering emerging markets. Finally, this edition also highlights retailers’ heightened concern for societal issues, the environment, and the people involved in making and transporting merchandise to markets. Retailers are buying merchandise with an eye toward its carbon footprint and other ecological factors. They have taken an active role in making sure that workers are treated humanely and can earn a living wage. Page i 12/16/10 5:16 PM user-f494 /202/MHBR176/Lev30026_disk1of1/0073530026/Lev30026_pagefiles RETAILING MANAGEMENT EIGHTH EDITION Michael Levy, . Babson College Barton A. Weitz, . University of Florida Introducing Digital Co-Author: Lauren

• Ngân hàng - Tín dụng
• Retailing management
• The world of retailing
• Multichannel retailing
• Customer buying behavior
• Customer buying behavior
• Financial strategy
• Retail locations
• Retail site location
• Lecture Retailing management
• Retailing strategy
• Merchandise management
• Store management
• Human resource management
• Information systems
• Supply chain management
• Customer relationship management
• Retail mix
• Types of retailers
• Stimulating need recognition
• Retail marketing strategy
• Managing merchandise assortments
• Merchandise planning
• Buying merchandise
• Setting retail prices
• Retail communication mix
• Managing the store
• Store layout
• Customer service
• Customer service strategies